Blog, Digital Marketing / By Saurabh Pal / Leave a Comment
Google Ads, also known as Google Ads Manager, is a platform provided by Google that allows us to run paid advertisements across all of Google’s platforms. If you’re not familiar with Google Ads Manager, this article will provide you with all the details about Google Ads. So let’s get started.
Google Ads is a software or tool used to run paid advertisements on all of Google’s platforms. Through Google Ads Manager, advertisements are managed across all of Google’s platforms. Due to increasing marketing and competition, people are preferring paid advertisements more. Nowadays, paid advertisements are being run on every platform, but due to the higher traffic on Google, people are using Google Ads. Through Google Ads, we can also perform search engine marketing, where we run paid advertisements on the search engine.
Why is Google Ads important and what are its benefits?
Google advertising is a technique through which you can obtain immediate results and immediate visibility. Once your ad copy is approved, your business starts appearing on Google SERP. However, there are some guidelines from Google that you will need to follow.
Flexibility-
Google ads are convenient for businesses in any sector. Whether your business is in real estate, education services, restaurants, hotel services, online services, or any other offline business, Google ads are suitable. It works for all types of businesses.
Remarketing & Retargeting –
Through Google Ads, you can fire up your remarketing campaign and target your existing customers in specific ways as well.
Accurate Targeting –
Through Google ads, you can target any specific audience, such as country, state, city, pin code, age group, sex, etc. You can also run ads on specific keywords, which increases your chances of conversion.
High ROI –
In Google ads, your ROI remains high. Because your targeting audience remains accurate in it. According to statistics, the ROI of Google ads is approximately 200%.
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Types of google ads in Hindi-
- Search ads
- Display ads
- Shopping ads
- App install ads
- Video (youtube ) ads
- hotel ( map) ads
- Services
Search advertisements displayed on Google’s search engine results page (SERP) are run through Google Ads Manager. These are among the most valuable advertisements by Google, as they have the highest potential for clicks and consequential conversions in search advertisements, since they display results relevant to users’ queries.
The advertisement display, known as banner advertising, is shown on the website. Among the advertisements run by Google Ads Manager, banner advertisements typically have the lowest conversion rates. Display advertisements do not directly engage with user queries, so deriving benefit from banner advertisements can be somewhat challenging.
To run display ads, you’ll need to get approval for your website (Google AdSense). After obtaining approval from Google AdSense, you can run banner ads on your website, but not just for running ads on your website, people will run banner ads on your website.
Shopping ads are advertisements that appear on Google’s Search Engine Results Page (SERP), which are managed through Google Ads Manager. When we search for something related to shopping, a specific shopping section is displayed which shows shopping advertisements.
Shopping ads are advertisements that appear on Google’s Search Engine Results Page (SERP), managed through Google Ads Manager. When users search for shopping-related terms, a dedicated shopping section is displayed, showcasing these advertisements.
paid app install ads-
Paid app install ads are also operated through Google Ads Manager, representing a form of advertising across various Google platforms such as the Google Search Engine Results Page (SERP), Google Play Store, and YouTube.
The advertisements for installing the app are shown on these platforms –
- google search engine results page ( serp)
- google ‘s play store
- you tube
video ( youtube ) ads –
YouTube video ads, also known as video advertisements, are a property of Google dominating in terms of traffic. With substantial traffic on YouTube, marketers have the option to promote their products or services through both paid and unpaid means, though paid ads typically yield higher conversion rates. Hence, many prefer marketing on YouTube through paid means.
All types of YouTube ads are managed through Google Ads Manager. These include skippable in-stream ads, non-skippable in-stream ads, bumper ads, and feed ads (also known as discovery ads). Each type has its own characteristics and limitations.
Different types of youtube ads-
- skippable in-stream ads
- non-skippable in-stream ads
- bumper ads
- feed ads
- skippable in stream ads
Skippable in-stream ads are ads that run on YouTube within a stream. These are ads that play within the stream whenever we start watching YouTube. We see these ads before the video begins, and after 5 seconds, we have the option to skip them.
2. non skippable in stream ads-
In-stream ads are advertisements that appear within a stream, and we can’t skip these ads. We have to watch the video for as long as the advertiser has set. There’s a limit to skippable in-stream ads; if we’re watching these ads, we can’t skip ahead in videos longer than 15 seconds.
3. bumper ads-
Bumper ads are also ads that appear within videos. Advertisers use this type of ad a lot because its conversion rate is very low. The biggest reason for this is its limitation. The ads in this advertisement are limited to 6 seconds. Only 6-second videos can be run in this advertisement.
4. feed ads ( discovery ads)-
Feed ads” are ads that run on YouTube. Feed ads never show up in the stream; they appear in the YouTube feed. They show up in three feeds on YouTube.
- home feed
- search feed
- watch feed
Some important FAQs of Google ads –
Is Google Ads useful for marketing students?
Yes, Google Ads is an important tool for understanding digital advertising and data-driven marketing. It allows you to comprehend marketing that occurs on search engines. As marketing students, you will inevitably need Google Ads in the future.
Can I use Google Ads for personal projects or portfolios?
Absolutely. You can use it to promote personal projects, portfolios, or blogs, etc. Google Ads is a medium that is suitable for every business, and you can approach clients through your portfolio to freelance using it.
What skills do I need to use Google Ads effectively?
Keyword research –
These skills are essential for every Google Ads specialist to possess: finding keywords that meet your business needs and achieving your business goals.
Ads copy creation –
You can use ChatGPT for ad copy. Many beginners wonder if AI ads copy can be compelling and increase CTR. Yes, you can create compelling headlines and descriptions through ChatGPT and use those ad copies in Google Ads.
Landing page optimization
As a Google Ads executive or specialist, you’ll also need to optimize the conversion rate of your landing page (CRO) and ensure that the type of audience you’re bringing in through Google Ads is catered to by your optimized page.
Is Google Ads suitable for small businesses?
Yes, you can use Google Ads for any type of business, whether it’s small or big. Google Ads has been designed even for small businesses, fulfilling all their requirements easily.
Is Google Ads suitable for small businesses?
Yes, whether your business is small or big, you can use Google Ads for any type of business. Google Ads is designed for small businesses in such a way that it easily fulfills all the requirements of a small business.
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