WHY USE VIDEOS
Corporate videos are a relatively easy way to help build consumer trust, develop a brand identity, train staff, explain complex products, and much more.
With corporate video production and viewership on the rise, more business executives are starting to consider videos as a necessity in their marketing plan and their day to day operations. A recent study from Forbes stated that 75% of business executives watch work-related videos on business websites at least once a week. So, just because you’re a B2B business doesn’t mean you have to stick to the old methods of white papers and webinars to reach your target audience. A lot goes into these video productions and they can take a variety of shapes, so here’s a little more about how we tackle them.
From the beginning, our team assigns a dedicated producer who directs the project from the kick-off to the final delivery. Dustin Hill Productions collaborates with our clients to map out their creative vision and explores strategic techniques that would best tell your story. We pride ourselves on our ability to connect with everyone that we work with and best understand their message.
In our production pipeline, we work closely with our clients and educate them on what to expect during the production process. As our clients come from different industries, each project is unique and requires tailor-made solutions for our clients. During the production process, there are several stages what require client feedback, and we will inform our client at the beginning of the project.
Our producer would generally ask the following questions at the start of the project:
– What is the purpose of this video?
– What is the primary message you are trying to communicate?
– Who is your audience?
– Where will this video be displayed or how will it be used?
– Are there existing videos internal or external which you like?
– How much do you have to spend on video production?
With this information, we would be able to help draft out an idea of how the video should be delivered. As this information helps guide our team in making the following decisions with our clients.
– The expected length of the video
– Copyrighting and Commercial rights
– Need for live-action, 2D animation, Visual Effects or 3D development
– Style and tonality of the video
– Brand assets
With the concept and script developed, we proceed to develop panel by panel scenes of the story. This helps visualize how the story would look like and what is involved in the production. In the storyboard, a technical description of what is happening, what the actors are doing or occurring visuals will be written or illustrated.
Generally, with the storyboard done, we would be able to understand this information for the production:
– Number of shots and scenes required
– Number of talents required in each scene
– Live-action footage, 2D Visual Effects or 3D development is required per scene
– Camera angles
– Lighting angles
– Scene location, the timing of day and props
The goal of this process is to gather all the visual building blocks to begin production. This is also a vital phase of production that we seek feedback with our clients to make sure both parties are aligned on the same page before moving forward. Storyboarding is also the final step in post-production, whereby tweaking of script, concept and story typically happens to rectify issues.
In this phase, all the live-action footage that is needed is captured. This is where storyboards come in, it allows us to plan for talents, location, equipment and crew members required for the shoot. During Production, our producer will reference all the elements present on the storyboard that has been agreed on to produce and direct the shoot. Crew members may be present on-site to facilitate the talents and their makeup, lighting of the scenes to things such as equipment use.
The Producer will rely on the Script, Storyboard, Creative Breakdown, and illustrated or graphical elements to understand how the video footage will be used. This may dramatically affect how he/she captures the footage.